Mormon website ranks above all other religions

by Rusty Lindquist on November 3, 2008 · 5 comments

There’s an article on LDSMediaTalk.com (here), which points out that LDS.org ranks the highest of all religions organization’s websites.  At least according to Alexa (www.alexa.com), a well-known company that measures traffic, “reach”, and ranking of top websites.

According to the article, the following religions rank in this order (note:  the smaller the number, the higher the rank)…

  • 3,095 LDS.org (peaking as high as 2,500 in October… conference time)
  • 19,072 Watchtower.org (Jehovas Witnesses)
  • 25,990 Catholic.org
  • 62,988 Anglican/Episcopal
  • 71,175 Assemblies of God
  • 80,000 Sevent-day Adventist
  • 90,394 Evangelical Lutheran Church in America

Other sites for Lutherans, Methodists, Baptists, and Presbyterians were even farther down the list.

Of the three core missions of the church (proclaim the gospel, perfect the saints, redeem the dead), the church is perhaps most well known for their leading efforts in missionary work.  The Lord was clear in His command to preach the gospel to the ends of the earth, to feed His sheep, and to teach and baptize the nations.  The Church of Jesus Christ of Latter-day Saints (the Mormons), have always given every effort to take that charge seriously.

With some 55,000 dedicated missionaries world-wide, speaking 157 languages, the Lords church doesn’t stop there.  Instead, the latter-day prophets and apostles encourage every member to get involved using new media, to teach and spread the good news of the gospel.

It’s inspiring to see the Lords work move forth, and to learn that the world as a whole is responding to this new endeavor.  What a marvelous time it is to be a Mormon.

Rusty

 

{ 5 comments… read them below or add one }

1 Rusty Lindquist November 3, 2008 at 5:47 PM

It’s also interesting to note that the third mission of the church – “Redeem the dead”, also has a website dedicated to it, http://www.familysearch.org (for geneology), which comes in at 11,342, so we’ve actually got two websites that rank above all other religious sites. This doesn’t mention Mormon.org, coming in at 63,314, still above most others. Considering the traffic/reach of all of them together speaks with astounding clarity to the success of the Church’s online endeavors. and the burgeoning membership of the Church. Very well done.

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2 Roger November 4, 2008 at 6:09 PM

How are Alexa’s traffic rankings determined?

Answer:
Alexa’s traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period. A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview. The site with the highest combination of users and pageviews is ranked #1.There are a few reasons that Alexa may not have visited your site. Perhaps your site is new or we haven’t discovered any links on the web that lead to your site. Or perhaps we haven’t had any Alexa users visit your site. It is also possible that your web site administrator has disallowed crawlers from visiting your site – please read the information about robots.txt that we have provided above.

Anybody out there using the Alexa Toolbar?

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3 Rusty Lindquist November 4, 2008 at 8:11 PM

Sorry, I should have realized that Alexa might not be familiar to people less aquainted with the tech/online industry. Alexa (while it should never be used to the exclusion of all other indicators) is a well known and industry renowned source for website reach, ranking, and statistics.

Since it sounds like you’re wondering about how many people use Alexa (or perhaps inferring that nobody does… 😉

Alexa has been around since 1996, and gathers around 1.6 Terabytes of web content per day. For those of you who don’t know what a terabyte is, it’s one thousand Gigs, or one million megabytes, or “megs”. In short, the answer to “Anybody out there using the Alexa Toolbar” would likely hurt my ears.

It has gathered over 4.5 billion pages from over 16 million websites. But in addition to their toolbar users, they have “Alexa Crawl”, which is essentially a web “spider”, or “bot” that crawls around the web of its “own” volition.

In any event, Alexa is predominantly well known amongst the high-tech crowd. As such, I suppose you could say that these stats show that Mormonism tends to attract a statistically disproportionate number of high-tech people (that entire demographic). I guess that could be the case, but I’d suspect that the Alexa user base represents a fairly even statistical sample of all religions. It’s an interesting thought though; I’ll have to explore it further. You’ve piqued my curiosity.

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4 Rusty Lindquist November 5, 2008 at 8:42 AM

I should also mention, Alexa is owned by Amazon, which is a company perhaps more are familiar with.

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5 ApplyCreditCards May 28, 2009 at 12:03 AM

Great post! Just wanted to let you know you have a new subscriber- me!

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